Advance your expertise in marketing communication, corporate affairs, and digital media at a strategic level

Learn directly from industry leaders with the support of Bakrie Group’s media and digital ecosystem

Profile Master of Communication Science Study Program

The Master of Communication Science at Bakrie University equips communication professionals to operate at a strategic and managerial level, mastering the integration of marketing, corporate affairs, and digital media into transformative organizational strategy. With the backing of the Bakrie Group’s extensive media and digital enterprises, students engage directly with the realities of communication in today’s fast-evolving industry. The program develops leaders who can analyze, design, and implement advanced communication strategies that influence markets, manage crises, and shape public perception.

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Why Master of Communication Science

Choose advanced pathways in Marketing & Branding Communication, Corporate & Public Affairs Communication, or Digital Media Communication.

Curriculum emphasizes crisis management, reputation building, consumer insight, and digital transformation.

Supported by Bakrie Group’s media and digital networks, students gain practical exposure to content analytics, cross-media communication, and corporate engagement.

Apply theory through strategic projects, case studies, and media analysis labs, ensuring readiness for senior roles.

Train to become communication strategists, corporate spokespersons, and digital leaders in highly competitive environments.

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Graduate Competencies

Graduates of the Accounting Program at Bakrie University are more than just accountants; they are strategic financial partners equipped to add immediate value to any organization. Our rigorous, industry-integrated curriculum is designed to forge professionals with a powerful blend of technical mastery and analytical acumen. Here are the defining competencies that set our alumni apart:

Graduates are able to design and implement integrated marketing and branding strategies that strengthen organizational positioning in competitive markets.
Graduates possess the capability to anticipate, manage, and recover from communication crises while safeguarding and enhancing organizational reputation.
Graduates demonstrate expertise in leveraging digital platforms, data analytics, and audience engagement techniques to optimize communication effectiveness.
Graduates can lead corporate communication initiatives and public affairs strategies that align organizational objectives with stakeholder expectations and policy environments.
Graduates are skilled in conducting advanced communication research and analyzing media policies to provide evidence-based insights for decision-making.

Curriculum

  • Corporate Communication and Public
  • Communication, Media, and Popular Culture
  • Contemporary Communication Perspective
  • Communication Research
  • Digital Communication and Media Sociology
  • Communication Management and Branding
  • Crisis Management and Reputation
  • Cross-Media Communication Analytic
  • Choose Elective Course
  • Choose Elective Course
  • Choose Elective Course
  • Choose Elective Course
  • Thesis
  • Strategic Marketing Communication
  • Strategic Branding Communication
  • Brand Management
  • Consumer Behavior
  • Innovative Corporate Social Responsibility
  • Public Affairs and Opinion Formation
  • Adaptive Public Relations
  • Political Media Campaign
  • Media Business Management
  • Media Policy and Ethics

Alumni

“The media landscape is evolving rapidly. At Universitas Bakrie I have learned strategies and communication dynamics to remain relevant”.

Andromeda Mercury

Presenter tvOne

“Critical thinking in mastering digital knowledge is sharpened effectively. At Bakrie University, I acquired not only theoretical insights but also practical skills”.

Saira Saima

Puteri Indonesia DKI Jakarta 2022

“As a banker, the lessons I learned at Bakrie University have been very helpful in my work”.

Ni Ajeng Paramitha

Manager of SOP Development and Improvement PT Bank Shinhan Indonesia

“The media landscape is evolving rapidly. At Universitas Bakrie I have learned strategies and communication dynamics to remain relevant”.

Andromeda Mercury

Presenter tvOne

“Critical thinking in mastering digital knowledge is sharpened effectively. At Bakrie University, I acquired not only theoretical insights but also practical skills”.

Saira Saima

Puteri Indonesia DKI Jakarta 2022

“As a banker, the lessons I learned at Bakrie University have been very helpful in my work”.

Ni Ajeng Paramitha

Manager of SOP Development and Improvement PT Bank Shinhan Indonesia

Frequently Asked Questions (FAQ)

Its strong integration with Bakrie Group’s media and digital ecosystem, providing real-world access to the communication industry.
Alumni are prepared for roles such as strategic communication consultants, corporate PR directors, brand strategists, digital media managers, and policy advisors.
Yes. Beyond applied projects, students complete advanced research and a master’s thesis, strengthening their strategic and analytical expertise in communication.
Yes. We believe talent deserves opportunity. Bakrie University offers a variety of scholarship financing options based on academic merit, financial need, and outstanding achievement in extracurricular activities. We are committed to helping qualified students access a world-class education.
Absolutely. We encourage a global mindset. Our program offers you the incredible opportunity to participate in a "Study One Semester Abroad" program at one of our partner universities overseas. This experience allows you to immerse yourself in a different culture, gain a global perspective on accounting and business, and enhance your international network.
Our industry connection provides a direct pathway to your career. A standout feature of our program is that high-achieving graduates may have the opportunity for direct job interviews with the HRD of the Bakrie Group and our other partner companies. This is a significant head start, connecting you directly with potential employers and fast-tracking your entry into the world of top-tier multinational and national companies.

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